M.A.D. Marketing Fellowship
Shotgun’s M.A.D. marketing fellow will learn the process of identifying, cultivating, and retaining an annual audience of donors, subscribers, and single-ticket patrons.
This monthlong fellowship is an opportunity to develop core marketing skills—research, strategy, design, and project management. Shotgun’s marketing is fast-paced and collaborative. One day, you may design an email and social media campaign or arrange advertising trades with other local theaters. The next, you may build mobile-responsive web pages or create custom analytics reports. This opportunity is designed to offer more than a summer “updating” Facebook; you’ll develop the skills and experience for a successful start to your performing arts marketing career. The fellow will work an average of 10 hours per week, during office hours 10am-5pm, with occasional evening or weekend commitments.
Responsibilities
- Aid in the implementation of the organizational marketing strategy and help tell the Shotgun sotry in social media, print advertising and email campaigns
- Work in collaboration with our marketing director, box office manager, and managing director to design and publish video content that promotes a passionate ongoing conversation with current and prospective new audiences
- Maintain audience databases
- Maintain the shotgunplayers.org website and create a working instruction manual
Prerequisites
Enthusiasm for marketing, superior communication and organizational skills, attention to detail, ability to manage multiple projects, and proficiency across current social media platforms. Must have experience with the Adobe Creative Suite (Ilustrator, InDesign, Photoshop, and Dreamweaver), Google Suite, and Microsoft Office products. Video editing, box office and/or prior professional marketing experience is desirable.
Time Commitment
10 hours/week
Compensation
All fellowships will be paid Berkeley Minimum Wage ($15.59)
Deadline to Apply
The application period has ended. Thanks to all who applied!
